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Lucy Choi London

Loyalty Card


Terms and Conditions


For customers that have been issued with a loyalty card, that would like to buy shoes online and receive their 10% off discount, please call the boutique directly on 0207 402 3434.

Lucy Choi London reserves the right to ask for identification and the unique loyalty card number.

The loyalty card cannot be used in conjunction with any other promotional offers. The Lucy Choi London Loyalty Card does however entitle you to a 10% discount on future purchases of the new collection. A further discount may be applied in exceptional cases, but is at the discretion of the issuing company (Lucy Choi London).

When a purchase is made, the customer will be expected to produce their loyalty card (with the corresponding, unique customer number) in order to obtain their discount. Your Discount Card is personal to an account and cannot be transferred or combined with another account to redeem a discount. You will be asked to provide additional identification when using your discount card. 

These terms & conditions do not affect your statutory legal rights. For security purposes we strongly recommend that you register your LCL Card online. This will provide protection should your card become lost, stolen or damaged. 

LCL respects their customers privacy. Any information we collect about you is held with the utmost care and security. Your visit to our website and your use of any of the services or features we provide is subject to our terms and conditions of which this privacy policy is part. You will be asked to register if you would like to use some of the services and features we offer on our website. In order to register, you will have to provide details including your name, address, telephone number and email address. When you register with us your information is stored in 'my account'. You can access 'my account' directly to amend any personal details, for example if you change your address. If you wish to place an order on our website you will also be required to provide credit or debit card details. 

We use the latest strong encryption technology to ensure that all transactional information is protected to the highest standard. Transactional information includes any credit or debit card details, your personal contact information, together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history. When you give us information, it may be used for:

  • Administration Of Our Site:
The information you give us is necessary to enable us to fulfill your order, make sure it is delivered correctly and to maintain your account.
  • Customer Service:
We ask for your contact details, such as your email address and telephone number, to enable us to answer any questions you have about using our website and to notify you about the status of your order.

Direct Marketing: We want to keep you up to date on our latest products, promotional offers and events. If you have agreed when you registered, we can inform you about these and other services and events we offer by email, post or telephone. 

Lucy Choi London rope line

Gift Vouchers

To purchase a Lucy Choi London gift voucher please call the boutique directly on 0207 402 3434, or alternatively you can purchase one in-store at 18 Connaught Street, W2 2AF.

Gift vouchers are a predetermined amount. This will appear on the invoice and can be used to purchase shoes either in-store or by making a telephone order through the boutique on 0207 402 3434.

Lucy Choi London reserves the right to ask for proof of the original invoice. 

Gift Voucher

Lucy Choi London rope line

Wedding and Special Occasions 

Whether the bride, part of the bridal party, mother of the bride or simply friends and family attending a ceremony this upcoming wedding season, Lucy Choi London is sure to have the perfect pair of shoes to adorn any outfit on the special day. 

As a special treat for the bride-to-be, Lucy Choi London is also offerring a VIP Bridal Shopping Experience at our Boutique. All you need to do is purchase a £50 voucher (redeemable against any purchase on the day) before arrival and then you and your guests will be treated to champagne on arrival and will be styled by one of our in-house stylists. If you are interested please email to arrange your special day.

Bridal Gift Voucher

Lucy Choi London rope line

Rock 'N' Royal Membership Club

Terms and Conditions

After purchase, each customer will have their own unique codes. For Gold, a customer will receive 6 pairs of shoes (1 every 2 months) and 1 clutch valid for 1 year. Valid for all shoes. For Silver, a customer will receive 4 pairs of shoes (1 every 3 months) valid for 1 year. Valid for all shoes. For Bronze, a customer will receive 2 pairs of shoes (1 every 6 months) valid for 1 year. Valid for all shoes.

Codes can be used at any time of the year e.g. a customer can use all 6 codes in the same transaction if they fancy!

Codes can be used in-store or online. Codes can be used by anyone, with the recipients permission.

Rock 'N' Royal VIP Club